Steel printing plates are chemically etched, after a film positive has been made and the plate has been UV exposed and cured.

Milford Astor etched and inspected the plate at microscopic levels to ensure the design printed onto the watch face was perfectly consistent and the ink applied is evenly weighted.

Ink paste is filled into a sealed ink cup and placed in the pad printing machine.

During operation, the ink cup moves over the plate, with a small amount of ink inside.

The doctor blade, a precision blade that manages and wipes away excess ink, ensures only the etched design holds ink for a clean and precise transfer.

To transfer ink from the plate to the watch face, the rubber pad presses against the plate, picking up the ink from the etched design, and then moves across to 'stamp' it to the watch face.

Repeating this process creates a crisp image with layers of premium ink that instils unwavering confidence in the ink’s permanence.

After completing the watch face, machining techniques like CNC machining, turning, milling, grinding, and polishing are used.

These processes shape and finish components such as cases, crowns, gears, and bracelets.

Skilled assembly by the watchmakers is then used to meticulously put together all the watch's elements.