Russell Corporation – Sherrin manufactures the Sherrin football, the ball at the heart of Australian Rules football for over 140 years. In addition to local production, the company imports and distributes Sherrin and Spalding products across Australia, servicing professional leagues, clubs and fans.
For over two decades, Russell Corporation – Sherrin has partnered with Milford Astor and API Transfer Technologies, both part of the Currie Group, to bring every football to life through premium screen-printing inks and foil finishes. The relationship approached Aldus for a reliable, long-term supply partner capable of delivering elite-level print quality at the speed and scale AFL manufacturing demands.
Milford Astor supplies screen-printing inks used to apply team logos, sponsor branding, and AFL marks to the footballs. Each print must be bold, precise, and capable of with standing the physical demands of the game, no easy feat.
Milford Astor’s deep inventory, long-standing infrastructure, and exclusive partnership with Coates Screen (Nuremberg) ensure accurate colour matching and on-time delivery, even during time-sensitive projects like the AFL Gather Round or when sponsor branding changes from one season to the next.
Foil stamping gives Sherrin footballs their signature finish. API Transfer Technologies supplies the black and gold foils used in this process, which are applied using machines supplied by Milford Astor.
With API Transfer Technologies providing fast stock access, expert advice, and flexibility to meet evolving requirments. When the AFL requested a less glossy black foil for a more refined appearance, API quickly delivered a matte alternative that is now undergoing testing.
Behind the scenes, the depth of experience and dedication from Aldus Group sets this partnership apart. Whether it’s urgent colour matching for a new sponsor or developing custom foils to meet league standards, the teams at Milford Astor and API Transfer Technologies consistently deliver.
Because when a Sherrin is bounced, kicked, marked or celebrated, it’s more than just a ball. It’s a symbol of pride. And Aldus is proud to part of that story.
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